The article first establishes the foundation of a pragmatic anthropology –mainly interestedin the question "How do people do?" - that should guide the ethnographic research. Thenit describes with an ethnographic extract some of the different practices in the celebrationof San Juan/Inti Raymi in Otavalo in the Ecuadorian Andes, with a textual constructionmade from a pragmatic perspective. Finally, the article develops four points that supportthe pragmatic and detailed description: action in the

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... ituation, intellectualism overcoming, the situational relations of power and the co-experience of readers.