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Proceedings. Third International Symposium on Electronic Commerce,
This paper proposes a framework for determining the return-set size that optimizes the tradeoff between requirements satisfaction (the degree to which the customer's requirements are satisfied by the best inventory item presented to the customer) and cognitive load (the number of actions a customer must perform and the number of choices from which these are actions are selected). This framework is based on LCW (Learning Customer Weights), a procedure for learning customer preferencesdoi:10.1109/isec.2002.1166916 fatcat:nfcby7j7s5b6rjo3oemidvqn7i