Real World Applications of Machine Learning Techniques over Large Mobile Subscriber Datasets [article]

Jobin Wilson, Chitharanj Kachappilly, Rakesh Mohan, Prateek Kapadia, Arun Soman, Santanu Chaudhury
2015 arXiv   pre-print
Communication Service Providers (CSPs) are in a unique position to utilize their vast transactional data assets generated from interactions of subscribers with network elements as well as with other subscribers. CSPs could leverage its data assets for a gamut of applications such as service personalization, predictive offer management, loyalty management, revenue forecasting, network capacity planning, product bundle optimization and churn management to gain significant competitive advantage.
more » ... wever, due to the sheer data volume, variety, velocity and veracity of mobile subscriber datasets, sophisticated data analytics techniques and frameworks are necessary to derive actionable insights in a useable timeframe. In this paper, we describe our journey from a relational database management system (RDBMS) based campaign management solution which allowed data scientists and marketers to use hand-written rules for service personalization and targeted promotions to a distributed Big Data Analytics platform, capable of performing large scale machine learning and data mining to deliver real time service personalization, predictive modelling and product optimization. Our work involves a careful blend of technology, processes and best practices, which facilitate man-machine collaboration and continuous experimentation to derive measurable economic value from data. Our platform has a reach of more than 500 million mobile subscribers worldwide, delivering over 1 billion personalized recommendations annually, processing a total data volume of 64 Petabytes, corresponding to 8.5 trillion events.
arXiv:1502.02215v1 fatcat:zgjpne4cu5hn7pecrgvmq437bi