The Category-Demand Effects of Price Promotions [chapter]

Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamps, Dominique M. Hanssens
2018 Long-Term Impact of Marketing  
doi:10.1142/9789813229808_0006 fatcat:7tmh2ohozjaonbe5x4kto4bwea