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This article investigates cultures of digital memory and forgetting in the European Union. The article first gives some background to key debates in media memory studies, before going on to analyse the shaping of European Commission and European Union initiatives in relation to Google's activities from the period 2004–present. The focus of inquiry for the discussion of memory is the Google Books project and Europeana, a database of digitized cultural collections drawn from European museums,doi:10.1177/17506980211044707 fatcat:5pl7mcai6rel3mu2gwkkgsgika