Entropy Applications for Customer Satisfaction Survey in Information Theory

Özlem Ege Oruç, Emel Kuruoglu, Aslı Gündüz
2012 Frontiers in Science  
This study shows an application of information theory in the field of survey scale. Based on customer satisfaction scale it is found out that according to the calculated entropy values, it is possible to reach the aimed information through fewer questions. In brief, the possibility of reaching the same information through fewer questions is shown. scale. A scale that measures customer satisfaction is dealt with in this study [5, 6] . By how many questions the intended information would be
more » ... d using this scale with the calculated entropy values was investigated.
doi:10.5923/j.fs.20110101.01 fatcat:6aq7efmmfvaolcyhsls4ahz7xi