The paper considers sustainable travel strategies for remote cities that form a regional centre for a wider area. The strategies aim to minimise private vehicle traffic within the city centre arising from both city residents and commuters in from outside regions, but without adversely impacting on the total inflow of people to the city for business, leisure or educational purposes so as not to affect the city's economic viability. The primary case study within the paper is Hereford, United

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... om -an ancient Norman city within rural Herefordshire. Significant research has previously been conducted as to the transport problems within the city and such research is summarised and built on in the current paper by proposing potential solutions to the problems. The paper concludes that sustainable travel strategies in such cities are best aligned in zones, with key strategies for the inner zones being walking and cycling and key strategies for the outer zones being "park and walk" schemes to the inner walking/cycling zones.