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Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages

Salla-Maaria Laaksonen, Alessio Falco, Mikko Salminen, Pekka Aula, Niklas Ravaja
2019 Journal of Product & Brand Management  

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doi:10.1108/jpbm-01-2017-1394 fatcat:quu7y622gze7jlrfiea4uehfzq
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Salla-Maaria Laaksonen, Alessio Falco, Mikko Salminen, Pekka Aula, Niklas Ravaja. "Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages." Journal of Product & Brand Management 28.1 (2019)