Assessing the moderating effect of COVID-19 on intention to use smartphones on the tourist shopping journey

Alba García-Milon, Cristina Olarte-Pascual, Emma Juaneda-Ayensa
2021 Tourism Management  
A B S T R A C T This work proposes the first model to examine the moderating effect of the COVID-19 syndemic on the acceptance and use of smartphones during the tourist shopping journey. The model was tested with 1800 tourists, 900 non-COVID-19 (i.e. prior to and 900 during the COVID-19 period. The results showed that: 1) the model has better fit for the COVID-19 period as its explanatory capacity for that stage is greater (R 2 = 0.773) than for the non-COVID-19 period (R 2 = 0.691); 2)
more » ... 0.691); 2) tourists have increased their intention to use smartphones, especially to make payments for purchases; and 3) there are statistically significant differences in the impact of four of the six model variables (performance expectancy, effort expectancy, social influence, and arousal). This research advances knowledge of the impact of COVID-19 on the technological behaviour of tourists, has important practical implications, and raises new research questions about the future of tourism. Emma Juaneda-Ayensa holds a PhD in Economics and Management with European Mention and is professor of business organization at the University of La Rioja (Spain). Her main research lines are quality management systems and customer satisfaction, social economy and sustainable development and technological factors conditioning the user's behaviour. A. García-Milon et al.
doi:10.1016/j.tourman.2021.104361 fatcat:myjnwgqijvba7mfwz2w6xr6y5e