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The webpage aesthetics is one of the factors that affect the way people are attracted to a site. But two questions emerge: how can we improve a webpage's aesthetics and how can we evaluate this item? In order to solve this problem, we identified some of the theory that is underlying graphic design, gestalt theory and multimedia design. Based in the literature review, we proposed principles for web site design. We also propose a tool to evaluate web design.doi:10.1145/1456536.1456591 dblp:conf/sigdoc/Costa08 fatcat:piiv5mupbfca5hwjffgsjczc6e