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Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy - ADKDD '12
Display advertising has been growing rapidly in recent years, with revenue generated from display ads placed on spaces allocated on publisher's web pages. Traditionally, the design and layout of ad spaces on a web page are predetermined and fixed for the publisher. The objective of this work is to investigate the revenue opportunities of changing the ad layout dynamically for the publisher. A dynamic ad layout revenue optimization framework is developed for display advertising, in terms of bothdoi:10.1145/2351356.2351365 fatcat:bep42ps2dvgc3mwc4usybzssse