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The paper aims to identify one of the communication techniques which creative designers may use in the Annual Review/Annual Report and Accounts, described by Hopwood (1996) as a 'largely unresearched document'. It offers a new dimension to add to existing work on graphs, accounting narratives, readability and visual images bydoi:10.1108/09513570210441431 fatcat:ipupbjsk7fepleuwfezavk4fju