Electronic Markets Has Weakened The "Tradeoff Between Reach And Richness" In The Internet

Haroon Altarawneh, Sattam Allahawiah
2010 Zenodo  
This paper has two main ideas. Firstly, it describes Evans and Wurster-s concepts "the trade-off between reach and richness", and relates them to the impact of technology on the virtual markets. Authors Evans and Wurster see the transfer of information as a 'trade'off between richness and reach-. Reach refers to the number of people who share particular information, with Richness ['Rich'] being a more complex concept combining: bandwidth, customization, interactivity, reliability, security and
more » ... lity, security and currency. Traditional shopping limits the number of shops the shopper is able to visit due to time and other cost constraints; the time spent traveling consequently leaves the shopper with less time to evaluate the product. The paper concludes that although the Web provides Reach, offering Richness and the sense of community required for creating and sustaining relationships with potential clients could be difficult.
doi:10.5281/zenodo.1334828 fatcat:jew6tiobfng6hozvjz5bvkd3cy