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Whereas the extant literature on entry-order e¤ects establishes that ...rst entrants often earn higher market shares ("market-share advantage"), the literature on distribution suggests increased distribution has a positive e¤ect on sales. Can distribution help us better understand entry-order e¤ects on market shares? This paper examines how the ...rst entrant in a geographical market achieves a market-share advantage through distribution. For this purpose, I propose a simple method ofdoi:10.1287/mksc.2017.1029 fatcat:6voulvn7qrgvzaqpkndyphb4em