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Traditional challenges insurers face include: (1) asymmetric information-the inability to price a policyholder correctly; (2) moral hazards-the change of attitude following cover; and (3) claims management. In this chapter, we discuss how disruptive technologies are evolving in the insurance sector and the challenges faced in their implementation. We show how large and continuous datasets are transforming the general insurance markets and their business processes, as welldoi:10.1007/978-3-030-02330-0_5 fatcat:frsdmzwkcrg4xbjtcdq5mwqduy