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Organizational Culture at Starbucks
Journal of the Community Development in Asia
The importance of organizational culture has always been the subject of organizational success. Organizational culture has captured the attention of academic scholars. Organizational culture plays an important role for an organization to build its branding. Organizational culture can be used as a powerful engine of competitive advantage and thus allow an organization to integrate its culture and branding to produce phenomenal results. A good organizational culture will result in a strong brand.doi:10.32535/jcda.v3i2.808 fatcat:ibiy2lqysfamldzlohrqh46hnq