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Effect of Gratification, Utilitarian, and Trust Elements on the Use of Retail Mobile Banking App in Africa: A Comparative Study
2019
2019 IEEE AFRICON
Information and communication technology has ushered in an era where business organisations are striving to create value for their customers to ensure retention. Ubiquitous nature of mobile devices provides opportunity to run retail banking apps where many people can use at anytime and anywhere to engage in banking transactions. Using these apps, we investigate, comparatively, the effect of gratification, utilitarian and trust elements towards the use of retail mobile banking app. This study
doi:10.1109/africon46755.2019.9133874
dblp:conf/africon/OlaleyeAKB19
fatcat:xemlwcwq35exdn34gltdzbpowa