Epistemological Character of Isomorphism in Generation of Innovation
The International Journal of Management Science and Business Administration
This paper presents, as its overall objective, an analysis of the epistemological nature of isomorphism in the generation of innovation. To obtain the results in this study, the specific aims are as follows: (1) to raise the theoreticalconceptual basis of isomorphism in the innovation process, with regard to design; (2) to characterize the concepts inherent in the relationship of the innovation process to organizational isomorphism; and (3) to analyze the impact of isomorphism from the
... m from the perspective of institutional theory. The content analysis method was used for this research, with the support of procedures for design planning. It was preceded by Internet research, bibliographical research in published books and articles, discussion, reflection, preparatory analysis and valid criticism. The results suggest that isomorphism is a common procedure for managers in organizations which seek to copy the structures or actions to obtain greater visibility and competitiveness in a specific organizational field. However, innovation is a prominent feature by which to create distinctiveness in a competitive market; it is an excellent way of changing the organizational process. Regarding the paper's theoretical contribution, it exposes the conceptual proposals of several selected authors, focusing on creative modeling for new solutions through design planning; diagrams, charts, and other suitable elements are included. Given the relevance and coverage of its theme, it is aimed at researchers and others who study innovation. Underlying this research is the Institutional Theory, which, according to Souza et al (2012), considers organizational phenomena in order to find a parameter for innovation; for these authors, these parametric phenomena are examples of isomorphism, which is a search for innovation, characterized by the hyper-competitiveness generated by the conflict between innovation and imitation. Following the same authors, isomorphism allows organizations to consolidate and become stronger since the demand for the new begins by a search for adaptive modifications that can be improved in order to achieve the aim of innovation.