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Sustainability is an essential theme for business. In order to compete, strategies need to be improvised and efficient and effective decisions need to be made for improved sustainability performance. Despite management's apparent knowledge of this, it appears that challenges persist with sustainability's embeddedness in decision-making and its implementation in practice. In this study we propose a metaphor applying an integrative view of sustainability as support for management. We offer sixdoi:10.3390/su8050444 fatcat:u4xlnc6ofrekxjflt3rcr7mfhm