The purpose of this research is to study Thai student's decision on studying in India, the perceived importance of service marketing mix and the factors influence of gender, age, education, statute and occupation on the perceived importance of service marketing mix variables. Questionnaires are used to collect data from 400 Thai students who study in India. The majority of Thai student was male, 36-40 years old, single, bachelor's degree holder, student occupation with recommendation by friend.

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... The majority reason on Thai student's decision on studying in India was education standard, selected social science subject, public University, in Pune city with self-finance support, expenses 300,000-400,000 Bath per year. Thai student was most important with price, very important with place, promotion, product, people and productivity, moderately important with process and physical evidence. Gender, age, education, occupation were significantly different toward the factors influence on Thai student's decision on studying in India with product, price, promotion, people, productivity and process. Statute was not significantly different toward with place and physical evidence