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The word "culture" has been used in so many ways in the last few decades that it has virtually lost all meaning. In this short opinion piece, I want to bring back the concept of culture, as it has been used by anthropologists, and show its power when used in relation to nations, organizations and occupations. The multiple uses of the word culture today have led me to reinforcing a concept drawn from anthropology that is applicable to organizations and occupations (Schein, 1985 (Schein, , 2010.doi:10.22439/jba.v4i1.4792 fatcat:v2sq6hx6enfcpniai2dizj2jwa