Interactive Applications with Artificial Intelligence: The Role of Trust among Digital Assistant Users

Pur Purwanto, Supratman University of Surabaya, Kuswandi Kuswandi, Fatmah Fatmah, Mahardhika School of Economics of Surabaya, Sunan Ampel University of Surabaya
2020 Foresight and STI Governance  
P eople are increasingly dependent upon technology. However, companies' large-scale investments to establish ongoing loyalty to technology platforms and ecosystems show negative results. This is due to lower levels of trust, concerns about risks, and increasing issues of privacy. Despite the continuous development of digital assistant applications to increase interactivity, however, there is no guarantee that the concept of interactivity is capable of gaining users' trust and addressing their
more » ... addressing their concerns. The purpose of the present study is to analyze the effects of controllability, synchronicity, bidirectionality on perceived performance, and user satisfaction with digital assistant applications as moderated by perceived trust. Amos 22.0
doi:10.17323/2500-2597.2020.2.64.75 fatcat:3gf7db3ccbckxncvzxldyqcwju