Pola Konsumsi Media dan Kaitannya dengan Partisipasi Masyarakat pada Isu-Isu Publik di Kota Padang

Yayuk Lestari, Vitania Yulia, Yesi Puspita
2017 Jurnal Penelitian Komunikasi  
The low participation of Padang citizens in the local elections leads to questions on how effective is the media's role in providing proper information about local political issues for the people. How media is able to attract attention and motivation of the people to actively involve in public Concerns. Through the media, the people can be connected to public concerns, gain, build, and spread their opinion or discourses which are considered important for the civic life and prosperity. This
more » ... osperity. This research is aimed at analyzing the correlation between behavior of media consumption with the civic engagement and public participation. The method applied in this research is quantitative correlation approach. The samples are collected by using questionnaires. The location was decided by using random sampling techniques from which four village districts were selected as research locations. The samples were gathered from 100 respondents based on Taro Yamame's formulated with 10% critical values. The age factor becomes dominant in media choice. Younger respondents tend to access online media instead of the conventional one, while the other respondents tend to choose the conventional media. Online media give room or chances to the Respondents to actively participate in the society. On the other hand, the conventional media have not yet able to provide a stimulus or allow for the people to actively involve in democracy. Test result indicated there are correlations found between the online media consumers with the civic engagement and public participation. Abstrak. Rendahnya partisipasi masyarakat Kota Padang untuk menentukan pemimpinnya pada pemilihan kepala daerah memunculkan pertanyaan tentang bagaimana individu sebagai pengguna media mampu termediasi secara proporsional dengan isu-isu publik. Bagaimana media sendiri mampu memunculkan atensi dan motivasi untuk masyarakat agar terlibat aktif dalam isu-isu publik. Melalui media, masyarakat bisa terhubung dengan isu-isu publik (public concerns), memperoleh, membangun, sekaligus menyebarkan wacana atau opini yang dianggap penting bagi kehidupan dan kesejahteraan masyarakat. Penelitian ini bertujuan menganalisis hubungan perilaku individu mengonsumsi media (media consumption) dengan keterlibatan individu terhadap isu-isu publik, baik yang bersifat orientasi maupun partisipasi (civic engagement dan public participation). Metode penelitian yang digunakan adalah pendekatan kuantitatif correlational research. Teknik pengambilan sampel dengan menggunakan kuesioner. Pemilihan lokasi dilakukan dengan teknik simple random sampling dan didapatkan empat kelurahan yang menjadi sample. Jumlah responden 100 orang yang didasarkan dengan rumus Taro Yamane dengan nilai kritis sebesar 10%. Faktor usia menjadi faktor dominan pada pilihan media. Kaum muda lebih memilih mengakses media online dibandingkan media konvensional, sebaliknya semakin tua usia
doi:10.20422/jpk.v20i2.190 fatcat:jjiqpx6hojhldduhcrtpkdevv4