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It has been argued that people may be more willing to seek potentially threatening information on the Internet than they would in 'real life' (Joinson and Banyard, 2002) . For alcohol drinkers, potentially threatening information includes diagnostic information on the amount they drink, and information about the negative effects of alcohol consumption. In the present study, participants with varying levels of alcohol intake and plans for change chose four alcohol-related articles to read (fromdoi:10.1108/vine.2003.28733dae.013 fatcat:fumsmkuml5defpcpj7ssgxlvpe