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Context-Aware Campaigns in Social Networks
2010 Fifth International Conference on Internet and Web Applications and Services
Services have become increasingly important in today's Web-based applications. Users can access services in an anytime, anywhere manner using a wide variety of mobile devices. Mobile services are a key driver in today's telecommunication market, even though the potential of mobile services has not been fully exploited in existing telecommunication systems. A main driver in these markets are contextaware services to build intuitive services for mobile handsets. One success factor is to support adoi:10.1109/iciw.2010.16 fatcat:pketkczjlrdbjjjrkaeuxdze4a