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UFC pay-per-view buys and the value of the celebrity fighter
In 2016, the Ultimate Fighting Championship was sold for a reported price of $4 billion, the highest price ever paid for a sports franchise. This was a remarkable turn-around for a promotion that 15 years earlier was saved from bankruptcy by a $2 million buyout. This turnaround was driven by the UFC's ability to mainstream the promotion and the sport while establishing reliable revenue streams through television contracts and massive pay-per-view events. In this paper, the authors review thedoi:10.21511/im.13(4).2017.04 fatcat:vpmfwckejrck7dfpnm5dtt5veq