Adding value to online privacy for consumers: remedying deficiencies in online privacy policies with an holistic approach

S. Lichtenstein, P.M.C. Swatman
2003 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the  
Kanchan 2002, Adding value to online privacy for consumers : remedying deficiencies in online privacy policies with an holistic approach, Abstract: Online privacy policies are important mechanisms for informing web site users about the level of information privacy protection afforded them when visiting web sites. To date, societal mechanisms and technologies have been the focus of attempts to improve the quality and effectiveness of online privacy policies. Little attention, however, has been
more » ... ven to the development and use of organisational measures for this purpose. In this paper we present findings from a longitudinal, empirical study of online privacy policies. Our research found that although online privacy policies have improved in quality and effectiveness since 2000, they still fall well short of the level of privacy assurance desired by consumers. This study has identified broad areas of deficiency in existing online privacy policies, and offers a solution in the form of an holistic framework for the development, factors and content of online privacy policies for organisations. Our study adds to existing theory in this area and, more immediately, will assist businesses concerned about the effect of privacy issues on consumer web usage.
doi:10.1109/hicss.2003.1174470 dblp:conf/hicss/LichtensteinSB03 fatcat:qjhqckuvffcmnpe4kbta6upo6u