A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2021; you can also visit the original URL.
The file type is application/pdf
.
The national-cultural features of the language of modern advertising (Comparative study)
2021
Journal of Contemporary Issues in Business and Government
In the contemporary world, advertising is presented to researchers multifaceted phenomenon. A number of field of sciences are engaged in its study: journalism, sociology, psychology, economics, Public Relations(PR), etc. The variety of approaches and methods of studying the phenomenon of advertising proves its versatility and at the same time the complexity of its study. Advertising as a complex socio-cultural phenomenon affecting all spheres of public life has recently increasingly found
doi:10.47750/cibg.2021.27.03.014
fatcat:sb4tuwxhtfab7n3skgc76nlccy