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Citizens are occasionally asked to make specific policy decisions that elected officials are either unable or unwilling to make directly. Among the most common policies where specific voter approval is sought is the leveling of new taxes at the local level. I find that the quality of life of local communities is used by voters in deciding whether to support local tax increases. John Zaller (1992) in, "The Nature and Origins of Mass Opinion", proposes that individuals form opinions based ondoi:10.5539/par.v2n2p174 fatcat:etmzaw6rvravrmaoggzkfx5q24