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The purpose of this paper is to develop a working definition of positive deviance and use the definition in an analysis of behavior among athletes. It is argued that much deviance among athletes involves excessive overconformity to the norms and values embodied in sport itself. When athletes use the "sport ethicm-which emphasizes sacrifice for The Game, seeking distinction, taking risks, and challenging limits-as an exclusive guide for their behavior, sport and sport participation becomedoi:10.1123/ssj.8.4.307 fatcat:2lupq2xbjrdkfbmpt5oqdx6chu