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<p class="MsoNormal" style="text-align: justify; margin: 0in 34.2pt 0pt 0.5in; tab-stops: .5in;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">Although access to the Internet has become more efficient than before, investors seem still shy away from taking advantage of online trading. Early research indicates that one main reason for the setback is the impersonality of online trading. Brokerage firms and researchers have investigated various kinds of decision supportdoi:10.19030/jber.v3i9.2805 fatcat:wddy4rzfz5dqzmodavf4njuitu