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Discovery of Online Shopping Patterns Across Websites
INFORMS journal on computing
I n the online world, customers can easily navigate to different online stores to make purchases. The products purchased on one site are often associated with product purchases on other sites (e.g., a hotel reservation on one site and a car rental on another site). Whereas market basket analysis is often used to discover associations among products for brick-and-mortar stores, it is rarely applied in the online setting where consumers navigate among different online stores to buy products. Wedoi:10.1287/ijoc.1110.0484 fatcat:xjm2sze3hze55mpyaclu7mnh7e