273 análisis de discurso de episodios de la quinta temporada y de contenido de los tweets relacionados con el programa. Concretamente desde el 20 de diciembre de 2017 al 10 de enero de 2018 y se realizó sobre una muestra de 150 tuits publicados. Palabras clave: público infantil, MasterChef Junior, industria del entretenimiento, rating, intereses comerciales, prime time. Abstract: This article has as its main goal to analyze the cooking show MasterChef Junior with the aim of knowing exactly if

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... s content emphasizes the education of the children or, if otherwise, the focus, indirectly, is a mature audience and if it responds to the interests of the advertisers in a public television that doesn't admit ads. The study starts with an analysis of discourse of some episodes of the fifth season and an analysis of content of the tweets related to the program. Specifically from the 20th December of 2017 to the 10th January of 2018 and over a sample of 150 tweets posted.