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Identification Of Keywords That Impact Of Increasing The Click Through Rate Of Online Advertising On Search Engines
2022
Telematika
Preserved Fulltext
Purpose: To identify keywords that can be chosen to increase CTR on the website so that the potential revenue of targeted prospects through search engines is higher.Design/methodology/approach: This study applies the weighted product method based on the criteria that will be determined to find the best keyword list.Findings/result: The results of identification by ranking using the weighted product method based on the criteria C1, C2, and C3 resulted in an average increase in CTR of 16.18% to
doi:10.31315/telematika.v19i1.6450
fatcat:tuwlioga7fbfxgv5ocrfhwzare