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THE ROLE OF T-SHIRTS IN THE CREATION OF TOURIST DESTINATION IMAGES
In the last few years T-shirts have come to play a very important role as tourist souvenirs for several reasons: they are easy to carry about and they have a practical application even after the tourism experience is over. This paper describes the designs of the images printed on T-shirts sold as a product of the "industry of memories". Finally, their role in creating tourism images is analysed.fatcat:6yehmk3zorgqfcry6o4cfjojw4