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This study aims to determine the effect of Brand Trust and price on purchasing decisions, the analysis used in this study is multiple linear analysis. The population in this study is all consumers, totaling 96 people at Liza Toserba Bangkinang City. unknown population. Data collection techniques used are questionnaires, research files and interviews. Hypothesis testing was carried out with the F test and t test. Based on the results of the study, it can be concluded that simultaneously Branddoi:10.55768/jrmi.v4i2.130 fatcat:uuqjodtnzzfn5g35pgaewtougi