The sports governance literature exhibits a gap regarding the training and preparation of sports governance managers in Brazilian municipalities. The present article describes qualitative, case-study-type, action research that aims to analyze the possibilities and limitations of employing the Logical Framework Approach in the training of managers to plan, monitor and evaluate public sports policies and programs in a Brazilian municipality. Assessment of the reality was conducted through

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... ary analyses and semi-structured interviews, followed by application of the Logical Framework Approach to research subjects, aiming to overcome the current situation, which showed a lack of structured public-policy management action and unfamiliarity of physical education professionals with the mechanisms for its implementation. Consequently, it was observed that the initial interest and understanding of the model were positive but not enough to enact the procedures under study. The barriers encountered in the use of the methodology and the consequent change in the way managers work are linked to culturally ingrained practices that are resistant to changes in the behavioral and organizational culture.