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This paper aims to discover the financial issues the company faced and their implications for its marketing and operation management. The researchers use a qualitative method to conduct the study. The researchers also conducted an in-depth SWOT analysis to identify the opportunities the company could seize. This paper has a detailed discussion of the strategies and decisions the company implemented, such as Teleport, ehailing service, and food delivery. From the analysis, the researchers finddoi:10.32535/ijthap.v5i2.1587 fatcat:dyt7ekcup5dztj7j4wwhkn6r6e