Recurrent Neural Networks for Customer Purchase Prediction on Twitter

Mandy Korpusik, Shigeyuki Sakaki, Francine Chen, Yan-Ying Chen
2016 ACM Conference on Recommender Systems  
The abundance of data posted to Twitter enables companies to extract useful information, such as Twitter users who are dissatisfied with a product. We endeavor to determine which Twitter users are potential customers for companies and would be receptive to product recommendations through the language they use in tweets after mentioning a product of interest. With Twitter's API, we collected tweets from users who tweeted about mobile devices or cameras. An expert annotator determined whether
more » ... tweet was relevant to customer purchase behavior and whether a user, based on their tweets, eventually bought the product. For the relevance task, among four models, a feed-forward neural network yielded the best cross-validation accuracy of over 80% per product. For customer purchase prediction of a product, we observed improved performance with the use of sequential input of tweets to recurrent models, with an LSTM model being best; we also observed the use of relevance predictions in our model to be more effective with less powerful RNNs and on more difficult tasks.
dblp:conf/recsys/KorpusikSCC16 fatcat:crpclouo3fagpiujv2kf7mhswy