Abstr act This article focuses on the concept of research on the innovation of health and wellness tourism market. The objective of this paper is to present methodological concept for research on innovation of health and wellness tourism entities in Poland. The theoretical section includes the presentation of innovation as a concept, as well as its relation to the tourism market and health and wellness tourism market. The subjective and objective scope of health and wellness tourism market has

more »

... een determined. It allows singling out entities which undertake activities focused on providing innovation on the health and wellness tourism market. This study includes presentation of methodology for empirical innovation research in health and wellness tourism, as well as specification of the scope of research, stages, methods and expected results. introduction The notion of innovation is deeply rooted in the economy and additionally it is broad and complex. Innovation processes are a vital instrument for market development, including vertical markets. Health and wellness tourism is a significant and constantly developing branch of the tourism market. To this form of tourism corresponds an offer resulting from an operation of entities from the broadly-seen tourism market, as well as a specialized offer 24