Previous works suggest that North Americans perceive visual information more analytically while East Asians perceive visual information more holistically. However, salient objects are also known to naturally attract human attention. Current studies examined to what extent culture influences visual attention. Study 1 demonstrated that highly salient objects attract passive viewers' attention similarly across North American and East Asian cultures. In study 2, however, we revealed that such

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... tendency for humans can be influenced by culture when people actively engaged in the observation.