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An Emperical Investigation of the Effectiveness of Sales Promot ion in Maltina and Malta Guinness Sales Promotion Strategies
2014
Journal of Mass Communication and Journalism
Modern business relies by and large to a great extent on sales promotion. In introducing and retaining a product or service, proponents of the product and service depend on sales and marketing promotions. It is against this backdrop that this study is borne to investigate the use of sales promotion as promotional strategy in the malt market in Nigeria using two malt drinks-Maltina and Malta Guinness as samples. The study investigated the effectiveness of sales promotion in the main market unit
doi:10.4172/2165-7912.1000204
fatcat:xe7w5qd33napzk5pgntxvms5cu