INTERNET AND NEW TECHNOLOGIES REFLECTED IN RHYMING SLANG

E.Y. Gorshunova, Y.V. Gorshunov
2016 Russian Linguistic Bulletin  
The article deals with new rhyming slang (Rh Sl) items that name new technological achievements and new means of communication that are connected with computerization and technical renovation. The authors pay attention to the way Rh Sl reacts to social, economic and technological innovations and mark some tendencies in Rh Sl development. Linguists have given rhyming slang due attention: the problems of interest cover both theoretical and applied aspects like the territorial and social
more » ... ation of Rh Sl, the socio-cultural context of its functioning, the changes it undergoes and the new tendencies it develops, the functions it demonstrates (for instance the euphemistic function of disguising such addictions as alcoholism and drug-taking). Being a developing entity, Rh Sl cannot but react to the changes that take place in modern society, evolving new tendencies and being enriched with new items that need to be linguistically interpreted and lexicographically fixed. The new Rh Sl expressions analyzed in the article confirm the tendency to give preference to the pattern that exploits names of well-known, popular or fashionable people when forming new Rh Sl units.
doi:10.18454/rulb.7.26 fatcat:7cjwxqjiebcidpc3cxzna6l6v4