According to t promote and develop Chinese culture, in this paper, the significant and function of the digital film and TV media to transmission of Chinese ancient literature was analyzed in many aspects. At last, the research conclusions of carry forward Chinese culture were prospected. Introduction With the depth of electronic information, view the era into life, video and other digital media is omnipresent, digital video art is one of today's mainstream media, it has been swept into a visual

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... image of the brain of the era, digital media and digital images do its utmost to provide a way for people to meet and desires. Young and vibrant film and television art, and ancient Chinese literature, in a past century has been showing in artistic practice blending gesture. In this cultural environment, in which rapid social and cultural transformation process, the ancient Chinese literature are gradually groping to find a new form of expression, and gradually adapt to and use of this media environment. In order to expand communication channels, more and more Chinese Ancient Literature "invited" to participate in the trend of the Creation and adapted into film and television works were to go, visualization has become a new trend spread of ancient literature, new areas, literature and film phase Fusion, Film lifts Literature, propagation space complementary positive interaction become mainstream in the future, the literature is infinite expansion. Image for the public has become accustomed to, in terms of the spread of literature, become more efficient, to accept more pleasant. Therefore, a multi-dimensional, multi-mode, high-participatory art appreciation in the way of people's lives gradually becomes an indispensable means. Digital video of the classical literature, not only represents the idea of changing people's lives, behavior gradually undergoing a series of changes to the final refraction ideas and way of reading are becoming digital, Visualization. From this perspective, the significance of communication channels of classical literature has been far greater than the attention to the text itself. Interactive digital video era classical literature and film has become an irreversible trend. Back in history, the era of total propagation characteristics of the text, in the heart of the communication field is spoken and written language, is something that falls on paper. At first, people understand the external messages are through word of mouth, for distant world, able to get bits and pieces of news will certainly be after the event had occurred before. Satiric hindrance spread the message of this era has been an insurmountable obstacle. Information technology In the era of digital television, electronic technology, information technology, space technology to break the limitations of distance, language and writing at the end of culture, civilization Spread dominate, from the image on the success or failure of the times to come. Digital video media, in recent years, has gradually established its own dominance in the mode of discourse and mode of transmission. Ancient literature constituted by the text, the text written as its creation, the main mode of transmission, thereby becoming the only way to read literature literary acceptance, there is no "communication hegemony," However, in the era of digital television, all the knowledge, the image has an intuitive way International Conference on Engineering Management, Engineering Education and Information Technology (EMEEIT 2015)