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Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park
2016
Journal of Emerging Trends in Marketing and Management
Among the tourism customer satisfaction field of study, is emerging a new area which focuses on emotional tourism experiences' features. Emotion and satisfaction are closely related construct. The idea is to consider emotional variables when modelling consumers' satisfaction processes (Bigné et al., 2005; Bigné et al., 2008a; Liljander and Strandvik, 1997; Prayag et al., 2013). Using this idea, several researchers found that visitor's satisfaction at cultural site (Caldwell, 2002; Martín-Ruiz
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