Deborah S. Keller, Des C. Winter, Gianluca Pellino, Kyle Cologne, Neil J. Smart, Richard R.W. Brady
2018 Diseases of the Colon & Rectum  
Social media (SoMe) is a broad and evolving term that refers to Internet-based tools that allow individuals to develop communities; share information, ideas, personal messages, and images; and, in some cases, collaborate in real time. 1,2 Participation in SoMe has increased sharply over the past decade and is pervasive across ages and professions globally. 3 SoMe has several forms, including microblogs, of which Twitter (http://www.twitter.com) is the most prominent. 4 Particular traction for
more » ... itter occurred in health care, where physicians use the platform to enhance professional networking, education, patient care, and public health promotion through live tweeting at events, online journal clubs, transmission of news and research from peer-reviewed journals, collaborative groups, and professional societies. 5,6 The rate of engagement for colorectal surgeons initially lagged behind other medical specialties, but interest and use are increasing rapidly. 7,8 To support this engagement, the #colorectalsurgery hashtag was created by an international group of Twitter-active colorectal surgeons aiming to build a global colorectal surgery community. The distinct hashtag provided a clear online direction for users to access colorectal tweets of relevance 9 ; #colorectalsurgery was launched as an online signpost to curate all aspects of colorectal surgery, including courses, education, social, news, and networking needs. Within 18 months, #colorectalsurgery grew to engage ≈5000 users and represent ≈50,000 linked tweets. In fact, the success of #colorectalsurgery began to undermine the academic aspirations of the hashtag. With increased engagement and growth of online users, the popularity made filtering quality research from the noise increasingly difficult. Users were anxious to tap into the success of the hashtag to raise visibility of tweets that promoted personal agendas, social gatherings, and other messages that lacked true #colorectalsurgery content. Although it was designed to help filter the infinite amount of information on the internet, #colorectalsurgery itself began to experience a similar problem in that uncontrolled twitter feeds can be overwhelming and complicate the search for knowledge. Thus, the need for a portal dedicated solely to academic colorectal endeavors was clear.
doi:10.1097/dcr.0000000000001000 pmid:29369897 fatcat:7y2uv4dzw5cfvlzbvyqvsgke44