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"Alliance Management "
2009
Annales Universitatis Apulensis Series Oeconomica
This article wants to respond to a number of critical questions about alliances. First of all 'Why alliances', than 'What is alliance management and how should it operate'; 'which is the role played by an alliance manager', "How should top performing managers act" and finally 'How to manage an alliance". Alliance success hinges on people issue -in particular, defining roles and responsibilities and creating the incentives to drive individual performance.
doi:10.29302/oeconomica.2009.11.2.20
fatcat:3qlxnqefr5fwxfdwoezfnqsapq