"Alliance Management "

Ranf Diana Elena, Todăriţa Elida
2009 Annales Universitatis Apulensis Series Oeconomica  
This article wants to respond to a number of critical questions about alliances. First of all 'Why alliances', than 'What is alliance management and how should it operate'; 'which is the role played by an alliance manager', "How should top performing managers act" and finally 'How to manage an alliance". Alliance success hinges on people issue -in particular, defining roles and responsibilities and creating the incentives to drive individual performance.
doi:10.29302/oeconomica.2009.11.2.20 fatcat:3qlxnqefr5fwxfdwoezfnqsapq