ACTIVITY OF SEARCHES IN INTERNET LIKE VARIABLE FOR DETEMINAR THE VISITORS TO MUSEUMS 1. SEARCH ACTIVITY ON THE INTERNET AS AN EXPLANATORY VARIA-BLE IN ECONOMICS AND BUSINESS

Raúl Gómez Martínez, Beatriz Rodríguez Herráez, Diana Catalina Pérez-Bustamante Yábar, Universidad Rey, Juan Carlos, Madrid
2016 unpublished
The development of new technologies and the boom in social networks are creating emerging alternative approaches for academic and institutional research. These new surveys will provide new ways of evaluating consumer behaviour. How consumers obtain information and assess their available options before taking decisions regarding purchases, is the general model for understanding consumer behaviour. But our approach goes farther by proposing an experiment and techniques to study and assess the
more » ... and assess the mood of investors and consumers. To understand the methodology of the study, reference will be made to authors and the specific papers reviewed. The R-Word Index of The Economist takes into account the number of articles published in newspapers such as the Financial Times and The Wall Street Journal, in which the word «recession» is used. Aaron Gerow and Mark Keane (2011) study the relationship between the frequency in use of different words and changing markets. These authors suggest that changes in the frequency of the distribution of the use of certain words in the press reflect market movements. Bollen et al (2010) state that this principle is followed by investment fund managers such as Derwent Absolute Return Fund Ltd., to establish their investment decisions. As regards research in the financial sector, internet search activity measured with Google Trends is gaining ground while the statistics provided by internet searches are also becoming important. Gomez-Martinez (2011) developed a model in which the
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