ORGANIZATIONAL AESTHETICS

Juliano Keller Alvez, Inara Antunes Vieira Willerding, Édis Mafra Lapolli
2018 International journal for innovation education and research  
In response to the new challenges arising from an increasingly competitive and globalized environment, aimed at the Knowledge Era, where the value of the individual, his knowledge, and best practices become essential, managers with greater sensitivity and flexibility, aligned to entrepreneurial objectives, must be encouraged in the quest for knowledge sharing in order to encounter new opportunities and new processes of innovation. Therefore, the objective of the present research is to apply a
more » ... rategic model for knowledge sharing in the light of organizational aesthetics and entrepreneurial management, developed by Willerding (2015), in an entrepreneurial organization that promotes knowledge sharing and change generation, opening the discussion on the possible impact of the aesthetic dimension on the ambiguity and subtlety existing in the business routine. To achieve the proposed objective, the study is based on bibliographical and documentary research, and interviews. In general terms, the contribution of the model to the understanding of complexities, ambiguities, and subtleties, existing in the business daily routine, becomes evident, allowing a differentiated perspective in its management so that they can reach new conclusions about their performance, thus promoting a competitive differential and a greater socioeconomic development.
doi:10.31686/ijier.vol6.iss8.1135 fatcat:ydwbd7fgbjabthn53yh2hc3ewy