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Subject and purpose of work: Substantiation of the principles of formation of the pricing policy of hotel enterprises while considering the segmentation of the client base, existing patterns and pricing strategies according to revenue management system. Materials and methods: the material of the article is based on the study of theoretical and practical aspects of the pricing strategy in the system of management of hotel enterprises. Scientific articles and practical recommendations of revenuedoi:10.2478/ers-2022-0026 fatcat:wjwspamnsrcnbc4q4tcxgce4ne